My Portfolio
On this page, you'll discover a selection of my professional work, representing a fusion of my passion, dedication, and expertise. I invite you to explore my work and experiences, each piece telling a unique narrative of my professional and creative growth.
November 2024
Tocqueville Society
Impact Dinner
The Tocqueville Society is United Way's top tier donors consisting of individuals who donate at least $10,000 annually. I designed, managed, and coordinated an elegant impact dinner aimed at reporting the impact of the group's donations and fundraising for next year's goals. The event was a massive success resulting in two new members and an ROI of 1,090%. This is the highest ROI the United Way of Utah County has ever had from a singular event.
​
September 2024
41st Annual Day of Caring Breakfast
Day of Caring is an annual tradition in Utah County with over forty years of history. All of United Way's corporate partners are invited to participate in personalized service projects. This year, we had over 1,800 volunteers serving at 71 separate projects for over 50 distinct agencies. To start the day off on the right foot, collaborated with over a dozen businesses and partners to organize a kick-off breakfast for the volunteers. The breakfast was a massive success with over 900 attendees which is the largest attendance this event has ever seen!
​
January 2024
Certified Disciplined
Agile Scrum Master
As a Certified Scrum Master, my motivation stems from a deep-seated passion for fostering collaborative environments where teams can thrive, empowering individuals to unleash their potential and deliver exceptional results through the Scrum framework.
December, 2023
Quantitative Research:
Dumber Scooters
Dumber Scooters is a start up business located in Salt Lake Valley, Utah. Working in a team of five, we aimed to evaluate potential impact of word of mouth marketing, referrals, on NPS scores and perception of product and purchasing experiences. After collecting sufficient survey results, I performed several statistical analysis to determine possible correlations. The results of our analysis can be found in the attached report file.
December 2023
Qualitative Research: Early Childhood Experiential Learning
Working in a team of four, I conducted extensive research for Thanksgiving Point, a nonprofit organization located in Lehi, Utah. The project aimed to increase the value delivered to parents and children participating in outreach programs. I conducted parent interviews, visualization activities with children, a focus group with class instructors, and dozens of observation sessions. The results and data of the project can be seen in more detail in the attached file.
April, 2023
Experience Design:
The Future of Business
This business article outlines the economic and social drivers that lead to the creation of experience design disciplines. Using recent academic and professional research, I demonstrate how experience design principles and practices can be applied in three specific industries: customer experience, employee experience, and user experience. Utilizing reliable data insights, I argue the benefits and increased value experience design brings to businesses.
The article will be published in the Spring 2024 edition of the Marriott Student Review magazine.
Fall Semester 2023
EXDM 490R: Designing for Connection - Teaching Materials
Below are links to several teaching materials I have created as a Teaching Assistant for Dr. Camila Hodge's class, EXDM 490R: Designing for Experiences. Per students' requests, I researched trauma bonding, attachment styles, and other topics of interest to create materials that expand on class lectures and dive deeper into its significance regarding shared experiences.
May 13, 2023
Case Study: The Agile Mindset
This case report is one portion of a multi-month long company consultation for Hodge Industries. After analyzing extensive reports on the company's culture, employee experience, onboarding processes, and more, I developed the following case report. I include a brief history of the agile mindset and several actionable items for implementing agile within Hodge Industries. My proposed solution is focused on human-centric practices that will improve company employee experience and relations.
April 19, 2023
1 Year Marketing Campaign Plan: Dr Transmission Auto Repair
Collaborating in a team of four, we developed a one-year experiential marketing campaign for a locally owned, independent automotive business.
​
The campaign includes:
- A reimagined company logo
- A variety of social media content including posts, stories, and reels
- A detailed social media strategy
- Several traditional print advertisements
- A professionally written report following the B.E.T.T.E.R. model of experiential marketing
April 12, 2022
BYU Unforum Director
At the end of every winter semester, a large-scale performance involving performance groups across Brigham Young University is held in the Marriott Center. The president of the university traditionally speaks, and the show is broadcasted on BYU TV. I was selected to be the director of the 2022 show. In doing so, I facilitated meetings with full-time BYU faculty from audio, visual, and performative departments. I was responsible for all timelines, reports, communications, gathering volunteers, and the overall theme of the show.